FOR THOSE PREPARING TO REQUEST FUNDING ON A MAJOR INITIATIVE.

Get a "yes" from your CFO on the first ask.

An 11-section methodology guide + a 6-tab financial model + a 15-slide boardroom-ready deck.

Built by a CFO and 4x founder who ran funding rounds, M&A integration, and the boards whose decisions hinged on what was on the page.

Not theory. Not a Big 4 deliverable. The exact system Candyce Thieken used to win the rooms that mattered.

$169.00 USD — One time. No subscription cost.

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✔ Instant download

✔ 14-day money-back guarantee

✔ Free product updates forever

Built by a founder and seasoned corporate leader.

  • Fortune 500 director
  • Founder of 4 companies
  • 10x PE exit
  • 20+ years as an operator

You don’t need another pretty deck. You need a case your CFO can’t poke holes in.

Free business case templates give you empty fields and vague prompts. They tell you to "quantify the benefit" without showing you which numbers actually matter, how to model sensitivity, or how to frame the ask so your CFO doesn't kill it on slide three. That's why most internally-built business cases get a polite "come back with more data" — even when the initiative is the right call. You're not getting declined because the idea is weak. You're getting declined because the case is.

Here's exactly what you get for $169.00 USD

Deck

A 15-slide boardroom-ready PowerPoint deck with every slide pre-built — sections, prompts, and professional layouts in the exact order CFOs and boards expect. Drop in your numbers, swap colors to match your brand, walk into the room ready. No blank-page paralysis.

Financial Model

A 6-tab Excel financial model that auto-calculates ROI, NPV, and payback period the moment you input your costs and benefits — with a built-in sensitivity analysis that pressure-tests your projections at 70%, 85%, and 100%. No back-of-envelope math. No spreadsheet rebuilding. Walk in knowing every CFO question is already answered.

Methodology Guide

A fully-structured Methodology Guide Word document that walks you step-by-step through 11 sections — The Ask through Decision Request — with guidance notes telling you exactly what to write in each.

Plus, free product updates. Forever.

This product is updated as business practices evolve. With every update, you are notified and receive the new version for free.

One purchase.

Future-proof.

 Get Instant Access --> $169.00 USD

Files arrive in under 30 seconds to your inbox.

Customers who used this product and what happened next.

Built by a founder who has sat on both sides of the table.
  • Candyce Thieken has founded 4 businesses, scaled one to a top-50 U.S. agricultural retailer, and made a 10x return in a private equity sale
  • As CFO, she led funding rounds, managed M&A integration, and presented to the boards and executive teams whose decisions hinged on what was on the page in front of them.
  • She's also been the founder pitching investors, negotiating with partners, and reviewing other people's decks wishing the structure was tighter, the math was clearer, the story was sharper.
  • Each of her frameworks was built from those exact moments. Not theory. Not a generic playbook. Not a pretty file built by a designer who's never closed a deal.
  • What you're buying is the system Candyce actually used — and still uses — to win the rooms that matter. Built on 20+ years of operating experience. Not internet advice.
 Get the same system Candyce uses --> $169.00 USD

What's inside?

The executive-ready business case presentation deck.

01 The Ask – what you are requesting
02 The Problem – what you are solving
03 Strategic Alignment – how this fits current strategy
04 Options Considered – what was evaluated
05 Recommended Solution – what is being solved
06 Financial Summary – investment and return
07 Implementation Plan – how to get there
08 Resources Required – what the initiative needs
09 Risk Mitigation – plan to mitigate risk
10 Success Metrics – how we measure success

Plus a full financial model and methodology guide to walk you through drafting an executive-ready deck.

Try it for 14 days. If it doesn't work, you owe me nothing.

Download it. Open it. Use it.

If within 14 days you don't think it was worth several times what you paid — email me directly and I'll refund you in full. No hoops. No exit survey. No questions.

-Candyce Thieken

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Frequently asked questions

What exactly do I get when I purchase Deck?

You get three instantly downloadable files:

(1) a fully-structured Methodology Guide Word document that walks you step-by-step through 11 sections — The Ask through Decision Request — with guidance notes telling you exactly what to write in each,

(2) a 6-tab Excel financial model that auto-calculates ROI, NPV, and payback period the moment you input your costs and benefits — with a built-in sensitivity analysis that pressure-tests your projections at 70%, 85%, and 100%, and

(3) a 15-slide boardroom-ready PowerPoint deck with every slide pre-built — sections, prompts, and layouts ready for you to drop in your content. No blank-page paralysis. No back-of-envelope math. No guessing what your CFO wants to see.
What format are the files in?

Word (.docx), Excel (.xlsx) and PowerPoint (.pptx). They open cleanly in Google, Mac and Microsoft applications.
Is this a template or a finished business case?

It's a framework — meaning the structure, strategic prompts, section headers, and design are done for you. You fill in your specifics. Think of it as the scaffolding a consultant would charge you four figures to build.
Will this work for my industry?

The framework is built to be industry-agnostic. It's been used by founders in fintech, SaaS, B2B services, consumer, and ag. The structure investors expect is consistent across categories — what changes is the content you fill in.
What else can I use this framework for?

Your business case should not be filed away once you get the approval. Use the contents in drafting your project charter. Measure your progress against the original business case as you provide updates to leadership. Finally, use this for your retrospective when assessing the results once the project closes. Bonus tip: Your business case becomes an example of what gets approved. Use it as a reference in drafting future cases.
Do I need design skills?

No. Everything is fully designed.

Drop in your text.

Swap colors and the logo to match your brand

Present.
Can I edit and customize everything?

Yes — fonts, colors, layouts, copy, images. Fully customizable in PowerPoint, Google Slides, or Keynote. Instructions to customize are included in each file.
How is this different from a free template?

Free templates give you empty boxes. This gives you the strategic framework — the right questions, the right order, the right depth — built from real experience, not generic filler.
When do I get my product?

Immediately. The download link appears on your confirmation page and is sent to your email the moment your order is placed.
Do you offer refunds?

Yes. If you're not satisfied, email within 14 days of purchase for a full refund. No hoops, no questions.
Can I use it for multiple businesses?

Yes. Once you own it, use it for as many of your own ventures as you want.
Will I receive future updates?

Yes. Whenever the product is updated, you get the new version free.

Stop building business cases CFOs question. Start building business cases CFOs approve.

The right structure is the difference between "come back with more data" and "approved."

$169.00 USD — One-time. No subscription. No recurring fees.

 Get instant access -->

✓ Instant download (Word + PowerPoint)

✓ 14-day money-back guarantee

✓ Built by a 4x founder with a 10x exit

✓ Free product updates, forever