The Business Case Framework template — 11-section CFO-ready deck, financial model, and methodology guide for $169

The Business Case Framework

$169.00
$169.00
The Business Case Framework

The Business Case Framework

Get the "yes" from your CFO - on the first ask
$169.00
$169.00

14-Day Money-Back Guarantee — Don't feel like you got your money's worth? Email within 14 days for a full refund. No hoops, no questions.

Stop watching good initiatives get killed in the room. The Business Case Framework gives you everything you need to build a CFO-ready business case and present it with confidence — a complete methodology guide, a working financial model, and a boardroom-ready deck, working together as one system.
The Business Case Framework template — 11-section CFO-ready deck, financial model, and methodology guide for $169
  • The Business Case Framework template — 11-section CFO-ready deck, financial model, and methodology guide for $169
  • Get the yes from your CFO on the first ask — The Business Case Framework template
  • The Business Case Framework — $169 instant download, no subscription required
  • Customize the Business Case Framework template — change font, color, logo, and content for your brand
  • What you get — 15-slide executive deck, 6-tab financial model with ROI and NPV, and methodology guide
  • Use the Business Case Framework everywhere — approval, project status updates, and retrospective
  • The Business Case Framework

Skip the big firms

Management consulting firms charge $5,000–$25,000 to build a single business case. Skip the Big 4 and get an immediate download for $169.

Use it everywhere

Win the approval, then keep using it: as the project status baseline during execution, and as the post-mortem reference at the end. One framework, every phase of your initiative.

Custom built for

Department heads, project leads, consultants, and operators preparing to request budget, headcount, or sign-off on a major initiative — for executive committees, finance review, or board approval.

What do people have to say about The Business Case Framework?

Business cases are faster than ever

"I prepare a lot of business cases. This product makes the process faster than ever and leadership has expressed appreciation for the consistent presentation."
-Amber K. | Senior Financial Analyst

 Buy now

Saved a $200K initiative

"Finance pushed back on this for six months. With the sensitivity analysis built in, the case finally landed and we got the $200K approved." -Roger M. | Director of Operations

 Get yours today

Approved on the first ask

"My CIO killed three of my last proposals. I rebuilt the case using this framework, walked in, and got the yes in twenty minutes." -Laura S. | VP Engineering

 Check-out here

One-time purchase

no recurring subscription costs

Instant download

immediate delivery + free access to product updates

14-day guarantee

risk-free: satisfaction or your money back

Built by a founder who has sat on both sides of the table.

Candyce Thieken has founded 4 businesses, scaled one to a top-50 U.S. ag retailer, and sold it to private equity at a 10x return. As CFO, she led funding rounds, managed M&A integration, and presented to the boards and executive teams whose decisions hinged on the clarity of what was on the page in front of them.

She has also sat in the chair every founder eventually does — pitching investors, negotiating with partners, reviewing other people's decks and wishing the structure was tighter, the math was clearer, the story was sharper.

Every framework and template here was built from those exact moments. Not theory. Not a generic playbook. Not a pretty file built by a designer who has never closed a deal.

What you're buying is the system Candyce actually used — and still uses — to win the rooms that matter. A system constructed on her 20+ years of operating experience, not internet advice.
Download now

Frequently asked questions

What exactly do I get when I purchase The Business Case Framework?

You get three instantly downloadable files:

(1) a fully-structured Methodology Guide Word document that walks you step-by-step through 11 sections — The Ask through Decision Request — with guidance notes telling you exactly what to write in each,

(2) a 6-tab Excel financial model that auto-calculates ROI, NPV, and payback period the moment you input your costs and benefits — with a built-in sensitivity analysis that pressure-tests your projections at 70%, 85%, and 100%, and

(3) a 15-slide boardroom-ready PowerPoint deck with every slide pre-built — sections, prompts, and layouts ready for you to drop in your content. No blank-page paralysis. No back-of-envelope math. No guessing what your CFO wants to see.
What format is the deck in?

It's delivered as a .pptx file (PowerPoint). It also opens cleanly in Google Slides and Keynote if you prefer either of those applications.
Who is this for?

Anyone who needs to win approval for a meaningful initiative without hiring a Big 4 consultancy. Especially useful if you’re requesting budget, justifying headcount, defending a system purchase, or building the case for a strategic shift.
Is this a template or a finished business case?

It's a framework — meaning the structure, strategic prompts, section headers, and design are done for you. You fill in your specifics. Think of it as the scaffolding a consultant would charge you four figures to build.
Do I need design skills to use it?

No. Every slide is pre-formatted. Drop in your text, swap colors to match your brand if you want, and you're done.
Can I edit and customize everything?

Yes — fonts, colors, layouts, copy, images. It's fully customizable in PowerPoint, Google Slides, or Keynote.
Can I use this for client work?

Yes, for your own business or a single client engagement. Reselling, redistributing, or repackaging the framework itself is not permitted.
How is this different from a free template online?

Free templates give you empty boxes. This deck gives you the actual strategic framework — the right questions, the right order, the right depth — built from real business strategy work, not generic filler.
When will I receive it?

Immediately. The download link appears on your confirmation page and is sent to your email the moment your order is processed.
Do you offer refunds?

Yes. If you're not satisfied, email within 14 days of purchase for a full refund. No hoops, no questions.
Can I use this for multiple businesses?

Yes — once you own it, you can use it for as many of your own ventures as you want.
Will I get future updates?

Yes. Whenever this product is updated, you get the new version free.

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