Stakeholder Influence Map

For founders, internal champions, and anyone preparing to ask for a yes

Map the room. Move the room. Win the room.

A one-page tool for plotting who supports your business case, who blocks it, and exactly how to move them — before the meeting starts.

$39 USD One-time. No subscription.

✔ Instant download  ·  ✔ 14-day money-back guarantee  ·  ✔ Free updates forever

Approvals don't happen in rooms. They happen in advance.

You're walking into a room full of people with different priorities. The version of your story that wins the CFO can lose the COO. The board member who grills you on financials doesn't care about the cultural fit. The skeptic in the corner is going to torpedo this if no one talks to them first.

You can't read all of them in real time. The room is the worst place to learn who you needed to convince.

The fix is simple: map the room before you walk in. Decide who supports you, who blocks you, who you can ignore, and who needs a one-on-one before the meeting. Not in your head. On paper. In ten minutes.

The Stakeholder Influence Map is the same tool Candyce uses to prepare for every approval ask — internal funding rounds, investor meetings, board decisions. It's a single page. It works.

What you get

The 2×2 Influence Matrix

Plot every stakeholder by influence and support. Four quadrants. Four action recipes. Names go directly on the page.

Stakeholder Action Worksheet

One row per approver. Quadrant, primary concern, the move you're making, and where they currently stand. Updated before every iteration.

The 5-Step Usage Guide

How to fill it in fast. What to do when a name is in the wrong quadrant. When to revisit. When to scrap and start over.

Free updates forever

Every time the framework gets sharpened, you get the new version. One purchase. Future-proof.

Format: PowerPoint (.pptx) — opens in PowerPoint, Keynote, or Google Slides. Print it, fill it in, take it to the meeting.

How it works

  1. List every approver

    Anyone whose 'no' kills the proposal, or whose 'yes' unlocks it. Include shadow stakeholders — the people the official approvers will check with.

  2. Score influence and support

    How much weight does their opinion carry? Are they leaning yes, leaning no, or genuinely neutral? Five minutes of honest assessment.

  3. Place each on the 2×2

    Names go directly in the quadrants. If you're guessing, mark the name with a question mark — that's a name you need to talk to before the meeting.

  4. Decide the move for each

    Champions: brief them. Blockers: convert or neutralize 1:1. Advocates: amplify them. Skeptics: address briefly, don't let them dominate the room.

Who this is for

Founders raising

Pre-seed to Series B. Mapping investors before pitch meetings, knowing who in the partnership matters most, getting champions to advocate in the partner room.

Internal champions

Asking your CFO, your CEO, or your board to fund a major initiative. Knowing who needs the 1:1 before the room, who needs the data, who needs the story.

Anyone walking into a high-stakes room

Promotion committees, partner meetings, vendor negotiations, family decisions. Anywhere a yes from a group of people is what you need.

Why this beats the alternatives

Approach Cost Time Result
Wing it $0 None upfront The skeptic blindsides you in the meeting. Decision deferred.
Hire a consultant $2,500+ 2-4 weeks You get a thick deck. The consultant doesn't know your stakeholders.
Free templates online $0 30+ minutes per template Generic frameworks built by people who haven't run an approval. Vague headers, no action recipes.
The Stakeholder Influence Map $39 10 minutes to fill in You walk into the room knowing exactly what to do with every person there.

Built by a founder who's sat on both sides of the table

Candyce Thieken has founded 4 businesses, scaled one to a top-50 U.S. agricultural retailer, and made a 10x return in a private equity sale. As CFO, she led funding rounds, managed M&A integration, and presented to boards whose decisions hinged on what was on the page in front of them.

Each tool she sells was built from those exact moments. Not theory. Not a generic playbook. Not a pretty file built by a designer who's never closed a deal.

What you're buying is the system she actually uses — and still uses — to win the rooms that matter.

Try it for 14 days

Download it. Fill it in. Take it to the next meeting. If within 14 days you don't think it was worth several times what you paid, email Candyce directly and you get a full refund. No hoops. No exit survey. No questions.

Frequently asked

What format is the file?

PowerPoint (.pptx). It opens cleanly in PowerPoint, Keynote, or Google Slides. You can also print the matrix and fill it in by hand if that's how you think.

Will this work for my industry?

Yes. The tool is structurally agnostic — every approval-by-committee situation has the same anatomy: people, influence, support, and what each one needs to move.

I'm not a founder. Will this still help me?

Yes. The framework was built for any high-stakes ask where multiple people need to agree. Internal funding requests, board decisions, investor meetings, even family decisions. Anywhere a group is deciding.

How is this different from a generic stakeholder template?

The free templates give you a 2×2 grid and tell you to fill it in. They don't tell you what to do once names are placed. The Influence Map ships with action recipes for each quadrant — actual moves, not just observations.

When do I get the file?

Immediately. The download link arrives in your inbox in under 30 seconds.

Can I use it for multiple approvals?

Yes. One purchase, unlimited use. Print a fresh copy every time you need it.

Stop walking into rooms hoping for the best.

Walk in with a plan. Ten minutes of prep. $39.

✔ Instant download  ·  ✔ 14-day money-back guarantee  ·  ✔ Free updates forever